Brand teams define the kit
Set approved type, logos, colors, data scales and reusable visual rules once.
Clear source of truthBrand control for data teams
Your brand. Built into every data story.
Define type, color, logos and data palettes once. Storycards carries the system into every editable chart, map, explainer and localized edition.
- One reusable system
- Every format
- Still fully editable
SUBSCRIBER GROWTH · Q2
Returning readers drive the next wave of growth.
Share of new subscriptions by audience segment
01 One kit02 Every format03 Still editable04 Ready to localize
See the difference
The same data. Suddenly, it looks like you.
Apply a Brand Kit without redrawing the chart or detaching it from the underlying data.
Q2 SUBSCRIPTIONS
Returning readers drive growth
Apply Brand Kit→Data + structure stay intact
NORTHSTAR / INSIGHTS
Returning readers drive growth
Changes with the kitType, palette, logo, hierarchy and data styling.Stays fully editableCopy, values, chart choice, layout and interaction.Ready for reviewApproved colors and data palettes remain visible before publish.
One visual language
Recognizable everywhere it appears.
The same Brand Kit carries from an article chart to a map, a social cut and a localized edition.
NORTHSTAR / BUSINESS
Who is driving the recovery?
NORTHSTAR / CITIES
Growth is moving inland
+18%NORTHSTAR / BRIEFING42%
of new subscriptions came from returning readers.
SWIPE FOR THE DATA →Guardrails that move
Give the team a system, not another slide deck.
Brand rules live where the work happens, so creators move faster and reviewers see fewer surprises.
Creators begin inside the system
New charts and maps inherit the house style while remaining open to editorial refinement.
Faster first draftsEditors adapt and publish
Localize copy, change the story and review the final responsive version without losing the brand.
Control without rigidityQuestions
The brand stays fixed. The story stays flexible.
Does applying a Brand Kit flatten the visual?
No. Data, copy, charts, layout and interactions remain structured and editable after the kit is applied.
Can a team use more than one visual identity?
Eligible plans can organize multiple Brand Kits for different publications, clients or programs.
Can we create localized editions?
Yes. Teams can adapt copy and labels for another language while keeping the project structure and Brand Kit connected.
Storycards Infographics
Your next chart should already look like you.
Build the system once. Keep every story distinct, editable and unmistakably on brand.
Build with your brand